2018-2020 was a golden age for BBH’s Tesco work.
And while the big ads dazzled on TV, game-changing moments were happening on much smaller screens.
Make Freddo10p Again!
With just a little social listening we had the perfect stunt to kick it off Tesco’s ‘Prices That Take You Back” campaign. Make Freddo 10p again, like he was back in the day.
20 weeks of Freddo sales within 7 days.
0.1% volume increase of TOTAL business sales (reminder: Tesco is Europe’s biggest grocer).
93 pieces of media coverage, with a potential 683 million OTS (opportunities to see).
30,728 mentions in the first 48 hours.
‘Delivering Christmas’
The Arcade Game.
When Tesco asked for something crazy for their retro-themed 2019 Christmas campaign, I asked myself: what would I have wanted for Christmas back in the 90s? So I turned their big TV ad into a console game.
The Ad
The Game
Metro Takeover.
To launch their new rewards card (Value you can't stop talking about), BBH London crashed the Metro’s newsroom for the day and wrote ads in real-time to breaking stories. When the next morning's edition hit the stands, all the Tesco ads simply couldn’t stop talking about the stories they sat alongside.
Skips vs. Frazzles.
It was the social media poll that brought the nation’s crisps to their knees. As one part of Tesco’s 100th Birthday campaign with BBH London, we asked the nation to vote for 'the snack that takes you back’, and we’d discount the winner.
It became the record highest Instagram poll engagement in Europe.
The winning snack (Skips) sold out in the UK within 4 days.
KP Snacks, had to run an extra factory to meet demand.
Winner of Twitter Pro’s campaign of the year.
Sheryl Sandberg (Facebook COO) had it playing as she took the stage at 2019 Cannes.
Still to this day, Meta UK’s ‘best-in-class’ creative for brands.
Supermarket Sweep.
In 2019, Tesco revived a cheesy daytime gameshow from the 90’s called Supermarket Sweep. I went in-store with the new host, Rylan Clark-Neal, to shoot the promo.
Real banter with real staff that we cast on the day.
We were mobbed by every mum in Watford.
(Not the) Aldi Carrot Mascot.
(This was such a tiny thing but I still love it.)
To promote Tesco’s ‘Aldi Price Match’, I set out to make a 15 second ad that you had to watch twice. Aldi’s lawyers got in contact almost immediately.