UK rapper – Tinie Tempah – was releasing a track called ‘Whoppa’.
Burger King – who release thousands of ‘Whoppers’ every day – wanted in.
The first global Burger King work from BBH London, and possibly the only artist to pull off a world tour during the pandemic.
10.8 MILLION social impressions, 468k TikTok views, and 220 pieces of media coverage from across the globe.